“A lot of companies were late to the party. He noted several other reasons for M&A activity, including operators seeking to control their own product roadmap, which is becoming more important because it allows a company to deploy product and new features such as same-game parlays on their own timeline and not rely on third parties. market is shaping up you’ve got about 70 percent of revenue going to three operators and the rest of the market is competing for scraps … the 30 percent.”Ĭarter said as companies grow into more markets there is a real need for scalability to leverage the marketing, technology and operating costs of running a sportsbook, and that is the key driver of M&A with the goal of making money over the medium term. “There are some good reasons for that … scalability,” Carter said last week during the International Masters of Gaming Law (IMGL) 2021 Autumn Conference in Boston. sports betting and online gaming market is likely to continue into 2022, according to the chief executive of Bragg Gaming and former CEO of SBTech.īragg Gaming CEO Richard Carter said he believed the ongoing M&A activity is being driven by compelling strategic reasons, including operators looking to own their own technology. The surge of merger and acquisition activity in the U.S.

Caesars online casino executive